Marketing Copywriter
February 2017 - April 2018

I established the brand voice to be adopted across all marketing channels, including email, paid social ads, print and digital event collateral. I owned and pioneered Squarespace's email marketing content strategy, working closely with Product Marketing  and Creative teams to create informative and actionable communications surrounding product launches. I was able to drive email open and click-through rates by 20-40% and used A/B testing to improve ongoing email campaigns. I also had the opportunity to lead content strategy for major campaigns, including Super Bowl LI featuring Keanu Reeves, to be used for email and social media.

Customer Support Specialist
November 2013 - April 2014

I used my communications background and deep product knowledge to provide dazzling customer service to Squarespace's rapidly growing user base.

Copywriter
July 2013 - October 2013

I crafted clever, on-brand copy for the fashion label's social media outlets, in-store signage, email marketing materials, and e-commerce website. I worked as part of a small creative team of six to brainstorm and execute assets for all marketing channels, as well as out-of-the-box guerrilla activations. I also took the lead on several naming projects, developing customer-facing names and descriptions for products, textile patterns, and colorways. 

Editorial Copywriter
July 2011 - July 2013

At PBN I co-led an editorial team in establish a fun, and at times irreverent online presence not common in the outdoor industry. I worked with a team of three writers to develop witty and timely content for all of the company's social media outlets and blog. Additionally, I worked as part of a larger group of specialists to research and develop a series of location-focused apps geared toward visitors of America's State Parks. 

Contributing Writer
2010-2012

I wrote and edited a series of articles to be featured on the company website. Most notably, I worked independently to develop resources for 1-800-FLOWERS' sympathy line, a challenging project that requited both extensive research and thoughtfulness to deliver precise and informative posts. I also had the opportunity to contribute to 1-800-FLOWERS' sister company, Celebrations.com, a blog and searchable hub for party tips, recipes, and inspiration. 

Editorial Assistant
2010

I assisted the Editorial Lead in managing and editing all in-coming article submissions for Celebrations.com. I sourced new talent and writers to be featured on both the company blog and article database. I partnered with the Marketing team to develop SEO-friendly articles and categorization methods to drive new readership and create an intuitive user experience. 

Skills + Interests

Adobe Creative Suite, Microsoft Office, Google Apps, JIRA, brand marketing, email marketing, copy-editing, proofreading, copywriting for digital and print media, environmental activism, rock climbing, animal rights protection