OLLIE PETS
Building a loyal pack, brick by brick
Even after a rebrand and design shift, the Ollie brand voice held steady. Energetic and inclusive, yet level-headed and knowledgeable, we were the pack you wanted your dog to run with and the food you trusted to fuel them.
I lept at the rare editorial moment at Ollie. Interviews, collaborations, and community spotlights were a chance to emphasize our brand values in a way that felt natural, conversational, and heartfelt.