SQUARESPACE
Championing the entrepreneurial spirit
I worked hand in hand with product managers to develop GTM messaging and regular product updates. Equal parts promotional and educational, these comms significantly increased feature adoption and supported long-term retention, particularly of our Business and Commerce account users.
2018 Super Bowl Campaign
Email Campaign Product Launch
Pop-up Feature Launch
Winter Template Launch
Gift Cards Feature Launch
2017 New Blood Awards
Summer Template Launch
July Product Roundup
Site Analytics Update
May Product Roundup
Site Analytics Update
Customer Accounts Launch
I managed the Squarespace Newsroom, ghostwriting product announcements and other brand events for the company blog. It was important that these posts looked and felt like their email counterparts, diving a little bit deeper into each update.