OLLIE PETS
Thinking outside of the box
Ollie’s supplements were one of the first products to break out of the DTC space and into traditional retail. Navigating the tight boundaries of both food and drug and retail regulatory meant trimming the fluff and using brand voice in limited, yet strategic, ways.
When Ollie rebranded, we had a clean slate of post-consumer cardboard to work with. I was asked to fill the space with something that spoke to the unique and loveable quirks of dogs, and the result was a poetic ode of sorts that could be recognized instantly in mailrooms and on doorsteps across the country.
Packaging was just the tip of the iceberg for Ollie’s first major collaboration. The Creative team worked closely with Van Leeuwen to ensure messaging stayed true to both brands and was a recipe for success.
From packaging to store fixtures, we brought the Ollie brand into a retail setting in a visually and emotionally impactful way. This allowed us to create a three-dimensional experience for shoppers and reach a whole new pack of dog lovers.