Fringe Salon
Fringe Salon is a boutique hair salon nestled in New York's lower east side. In 2007, founder and owner, Amy Schiappa, launched Fringe & Friends, a line of hair care products for the modern city woman. Schiappa provided the names and secret sauce, and I create personas and product narratives for each. Below are just a few of the products I brought to life with the power of words and storytelling.
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Generous
When it comes to matters of your hair it isn't time to be stingy. Give your hair the love and respect it deserves with Generous Leave-In Conditioner.
Made with a unique blend of aloe, honey and spirulina extracts, Generous conditioner protects hair from heat styling and prevents breakage while adding shine and volume to all types of hair. Give and you shall receive!
Brilliant
Brilliant Shine Spray lets you shine above the rest. Lightweight and suitable for any hair type, our shine spray's formula is non-oily and alcohol-free so hair won't dry out.
Brilliant will eliminate frizz and seal hair cuticles to protect against moisture loss.
Charming
Before you reach for a martini, try our pre-party cocktail. Charming Grooming Cream is lightweight and perfect for creating hairstyles with multi-layered personality on both curly and straight hair types.
Be charming for the night because Fringe & Friends knows you'd rather be remembered by your great hair and not your dance moves.
Ambitious
You are constantly moving forward, so why should your hair be stuck in the past? Keep your style fresh with Ambitious Styling Spray. This medium strength hair spray promotes a flexible hold for long-lasting styles.
Ambitious is environmentally friendly so you can make your way to the top without harming the earth on the way.
Relaxed
Environmental stress can often make your hair lose its cool. Don't worry, Relaxed Smoothing Lotion protects both straight and curly hair from humidity and heat styling as well as reducing frizz.
Our light concoction of kiwi and vitamins A and E won't weigh hair down and adds tons of shine to all hair types. Relax, we've got your hair under control.
Appreciate
Your hair has been there for you through it all. Show your appreciation by taking it out on the town, or better yet allow it to indulge in our Appreciate Moisture Shampoo.
Best for dry or coarse hair, Appreciate's mild cleansing formula enriches and moisturizes hair with the use of soy protein.
Devoted
Friends may come, and friends may go, but Devoted Thickening Spray promises to remain by your side through thick and thin; through the good and bad hair days.
Our fresh spray gives your hair lasting support with the use of botanical extracts and proteins that soothe and condition hair while building thickness into each strand. Ideal for all hair types, Devoted spray adds a shine and hold you can depend on.
Comfort
Fringe girls don't cry. Want to know why? The answer is in their shampoo. Gentle enough for babies, but formulated for adults, Comfort Gentle Shampoo combines soothing agents, aloe and chamomile, to create a mild formula suitable for sensitive skin and eyes, but benefits hair of all types.