KATE SPADE SATURDAY
Manic pixie dream brand.
The brand
Kate Spade Saturday was a bold and brazen offspring of the iconic Kate Spade NY. Though short lived, KSS brought the polished whimsy of her sister brand to a whole new audience, making her a lasting memory in the minds of elder millenials.
The VOice
The kid sister of Kate Spade NY, KSS worked hard verbally and visually to stand out from underneath her big sis’s shaddow. She was a party crasher, not a party planner, and it showed She was downtown cool, but wanted to befriend every girl or dog she on her path to finding the perfect soft pretzel.
product naming
Cut-out Flare Dress
Side Snap Dress
Roundabout Necklace
Tie-around Dress
Tie-around Peplum Top
Cascade Tank Dress
Pale Blush
Rosewood
Peacock
Fern
Glacier
Punch
Tic-Tac-Tile
Greco Deco
Cosmic Carpet
Floral Camo
Deer Dot
Wild Floral
EMAIL MARKETING
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